Now this is going to take some time, and the truth here is that there are no shortcuts to building a successful hip hop brand as an artist. Was Jigga's empire created overnight? How about Eminem's at interscope? The short answer is no, they were not. It takes consistency, persistence, and a great attitude to build a solid brand, and it shouldn't be a short term goal.
Just in case you've been living under a rock for the past 5 years, social media is king when it comes to branding and creating a buzz for yourself as a rap, hip hop, trap, or even as an r&b artist. If you haven't done so already, get yourself a twitter page, a facebook fan page, tumblr and whatever else seems to be the new social media wave for independent artists. Make sure your artwork is right, the beats you are rapping on are banging, and tweet and post your songs consistently until you start to see somewhat of a following being created.
Don't spam. Period. Even if it seems to get you a couple quick followers, it might hurt your brand in the long run. Always post positive ideas or stories about yourself or your camp. No one wants to read about how hard life is being on you. If you are having a rough couple days or week, keep it to yourself and keep trying to shine an inspirational light so that others can feed off of your energy.
These are just a couple of tips I thought I would share with you all. Stay tuned for more insight!